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（Published: Mar 01th, 2022，in Beijing）

Recently, the Organizing Committee of the Allfood Expo announced in Beijing that due to the force majeure of the new crown epidemic, after careful research, it was decided that the original plan to be held in Shenzhen in March: "2022 Spring International Allfood Expo (Spring Allfood Expo)" and the original plan to be held in Ningbo in August: "2022 Autumn China Candy and Snacks Exhibition and International Allfood Expo, China Ice Cream and Frozen Food Expo (Autumn Allfood Expo)" will be held together.

It is said that the combined 2022 International Allfood Expo (Allfood Expo) will be held at the Shenzhen World Exhibition and Convention Center (Bao'an District) from August 24th to 26th. There is no doubt that the combination of the two exhibitions will be an Allfood Expo event with a larger scale, more products, and more audiences in history. 

Progress in an orderly manner

The combination of the two exhibitions, the synergistic effect of "1+1>2" 

Although the time has been delayed, the effect of the exhibition will be doubled. Because the enthusiasm of professional buyers for product selection will continue to increase, and the effect of accumulation will prove that everyone's efforts and persistence will not be in vain!

The 2022 global high-end food exhibition is supported by the China Food Association, hosted by Landpeace Exhibition, and co-organized by Allfood Online, China Candy, China Ice Cream, Food Capital, Beverage Marketing and Snack Express.

Wang Haining, a well-known marketing expert and director of the Allfood Expo Organizing Committee, said that the merger of the two exhibitions, on the one hand, is in order to actively respond to the national epidemic prevention and control requirements, on the other hand, considering many aspects such as site planning and convenient transportation, it is also in order to present a unique and wonderful event to everyone, I hope you will not miss this trip and return with a full reward!

It is understood that all preparatory work is proceeding in an orderly manner according to the adjusted plan. At that time, more than 1,500 high-end food and beverage companies from all over the country and around the world will jointly release tens of thousands of new products in 2022, and the exhibition scale will reach 100,000 square meters. At the same time, the combined Allfood Expo will host more than 120,000 dealers and professional buyers.

100,000 square meters of exhibition area with 1,500 exhibitors

Full coverage of new products in the food industry in 2022 

He Jihong, president of China Non-staple Food Circulation Association, believes that under the catalysis of the new generation of consumer market in the food industry, Whole Foods Exhibition provides a platform for new power brands and enterprises to display.As one of the most economically dynamic regions in the world, the Guangdong-Hong Kong-Macao Greater Bay Area has become an important market for many domestic and foreign food companies.Therefore, the merger of the Spring and Autumn Whole Foods Exhibition to be held in Shenzhen is also of great strategic significance for the entire industry.

It is reported that the 2022 Shenzhen Allfood Expo is divided into five themed exhibition areas: Ice Cream, Frozen Food, Prefabricated Food Exhibition Hall; Fresh Ingredients, Plant-Based Food, Food Comprehensive Exhibition Hall; Imported Food, Trend Food Hall; Food and Beverage Exhibition Hall; Food Processing and packaging area. 

Among them, the China Food Association Pavilion, the Imported Food Pavilion, the Chutuanhui Purchasing Pavilion, and the provincial and municipal regional pavilions such as the Shandong Agricultural Products Pavilion have all contributed to the development of the industry. Among them, prefabricated dishes, imported food and group purchases have all been popular areas in the food industry in the past two years, and their performance is expected.

Wang Haining told reporters that the division of exhibition areas according to different categories can facilitate the concentrated display of exhibitors and better improve the efficiency of professional buyers and dealers to visit and select products.

The combination of the spring exhibition and the autumn exhibition is unprecedented in scale, and it has also attracted domestic food and beverage brands such as "Genki Forest, Yake, HEYTEA, Yida, a1, Adopt a Cow, Big Bro" and other brands. Ice cream brands such as “Chincecream, Mu Lun River, Snow King, Wuyang, Daqiaodao, Deshi, WeiYanMei, and Ice Demon” will all bring their own new products of the year for on-site dealers to choose from. 

This year's Allfood Expo not only gathered the potential energy of more food and beverage companies from all over the country and the Guangdong-Hong Kong-Macao Greater Bay Area, but also provided a broader, more efficient and better platform help distributors to select products and connect channels.The business opportunities and economic value of this are immeasurable.

575 Gold Distributors will be featured on 9 lists

Representing the 60 billion yuan food and beverage market

He Jihong, president of the China Food Association, said, "The Allfood Expo Gold Distributor Award recognizes Gold-medal distributors and represents the largest market share in China's food industry. In addition to setting an advanced benchmark for the food industry, it also inspires the majority of distributors to move up and grow, so as to deliver more high-quality food to consumers through various sales channels.”

Wang Haining pointed out that this is also the reserved project of the International Allfood Expo for many years, aiming to enhance the interaction and stickiness with professional dealers and buyers, and further enhance the professionalism of Allfood Expo.

The 2022 Shenzhen Allfood Expo will award 9 lists, including "2022 Top 100 China Snacks Chain Stores", "Top 100 China Candy & Snacks Gold Distributors", "China Top 100 High-end Pastry Gold Distributors", and "China Top 25 Candy Shop Gold Distributors" , "China Top 25 Candy and Snacks E-commerce Gold Distributors", "China Top 100 Ice Cream and Frozen Food Gold Distributors", "2022 China Top 50 Beverage Gold Distributors", "China Top 25 Jelly Pudding Gold Distributors" and "China Top 50 Cartoon Toys Food Gold Distributors". All the gold Distributors who are on the list will send leaders at the level of vice president or above to receive honorary certificates on the spot. It is conservatively estimated that they will represent a large market of 60 billion yuan in China's food and beverage industry.

10+ Forum Activities, 100+ Speakers

The Collision and Combination of Business Networking and Wisdom 

According to the information of the organizer, the 2022 Allfood Expo supporting activities will continue the wonderful momentum of the previous years, and at the same time increase the exchanges and interactions in various sub-sectors. During the period, "2022 China High-end Food and Beverage Marketing Forum", "China Ice Cream and Frozen Food Marketing Forum", "China Prefabricated Dishes Marketing Conference", "International Food Business Matching Conference", "Guangdong-Hong Kong-Macao Greater Bay Area Catering Channel Matching Conference", "The 2022 Annual Ceremony of the Chutuanhui and Super-traffic Internet celebrity's commerce potential energy conference", "Global High-end Food and Beverage New Product Release Conference", "China Ice Cream and Frozen Food Annual New Product Release Conference" and "The 25th Summit of Guangdong Distributor Innovation Alliance" will be presented to the audience one after another, so that everyone will make a worthwhile trip and gain a lot!

Hundreds of industry experts, marketing experts, well-known entrepreneurs, distributors, and famous investors attended the industry forum activities, not only bringing analysis of the future trend of the industry, but also thinking about the development of the food market under the normal situation of the epidemic, especially for prefabricated dishes, imported food, plant-based food and other popular fields in recent years, there will be professional analysis and collision of ideas. 

The professional audience is expected to reach 120,000

Give exhibitors and professional buyers an efficient ordering experience!

It is understood that the 2021 Autumn Allfood Expo attracted 68,379 visitors from all over the country, and professional visitors accounted for 97.12%. The combined 2022 Allfood Expo is expected to attract 120,000 professional buyers.

Wang Haining said: "One of the most important aspects of determining the degree of specialization of an exhibition is the quantity and quality of professional audiences." In view of the decision to merge the two exhibitions in the Spring and Autumn, the Organizing Committee of the Allfood Expo will not only communicate by phone, WeChat, SMS, and email. In addition to traditional invitations, we also arrange for the team to conduct one-on-one, door-to-door invitations to express the greatest sincerity of Allfood Expo. At the same time, the 2022 Allfood Expo will also conduct pre-show warm-up and publicity work through online live broadcasts.

At the same time, this year's Allfood Expo will also focus on inviting distributors who operate large-scale circulation, supermarket stores, CVS, e-commerce, social groups, catering, fresh food, special channels and other businesses according to the current channel division. We invite major distributors and purchasers from these sub-channel fields to the scene to achieve precise docking with exhibitors, and strive to achieve a more efficient and convenient ordering experience between exhibitors and professional buyers and distributors!

There will be time to meet! The 2022 Allfood Expo in Shenzhen, which has a larger scale, more complete products and more audiences in history, will surely better promote the prosperity of China's food and beverage industry.